What is Change and Change Management?

Considering the fast pace of environmental and technological changes worldwide, change management is becoming more important than ever. If organizations do not adapt to these changes, their market viability will diminish. Some may even cease to exist. Nowadays, the internet and social media provide customers with a vast array of options that allow them to easily make alternative choices.

Change management is a way to manage the change in projects, specific to current circumstances, based on predefined processes, practices, and techniques.   

In the absence of a change management, an organization typically uses an ad hoc process depending entirely on the leadership of specific individuals; an approach that can lead to setbacks in achieving long-term success. Having a standard change management model helps the organization learn from previous change initiatives.

Any organizational change has a transition period. Why?

Because a change initiative, on its face, indicates moving the organization in a transition period between two different states.

 A change is moving the organization in a transition period from a current state, to a future state engineered to achieve specific objectives.

Change management is the application of practices and tools designed to manage a change at both the organizational and individual levels, to effectively achieve projected change benefits.

As defined by the Association of Change Management Professionals (ACMP, 2019), change management is the practice of applying a structured approach to the transition of an organization from a current state to a future state to achieve expected benefits.   Figure 2-3 shows the classical pattern of any change.

Note. This article is extracted and summarized from our newly published organizational change management guide: BRIDGING THE GAP between strategy development and strategy execution.

Author: Dr. Ali ElKattan
The instructor (Ali ElKattan) has been as international CEO and management consultant for a wide range of commercial enterprises, industry exposure and expertise include: telecommunications, manufacturing, IT services, software development, system integration, animation, oil and gas, pharmaceutical, healthcare, agriculture, translation and localization, real estate, government, and non-profits. He served as the Director of Graduate Studies and Assistant Professor at Nile University in Cairo, Egypt, from which he obtained his MBA in coordination with IESE Business School, followed by a Doctorate Degree in Business Administration from Swiss Management Center University. ElKattan teaches change management, culture management, strategic management, project management, and operations management. He currently serves as the managing partner of ElKattan Consulting, which is a UK-based firm established by Dr. Ali ElKattan and partners. The company is specialized in Change Management, Culture Management consultation including capacity building and training. Services are provided globally with focus on the Middle East region. He is the author of the paper: The Five Themes of Change Management and the change management book Bridging the Gap between strategy developing and strategy execution. He participated in the global cultural project in collaboration with MediaCom and Hofstede Insight in 2016 to assess the national cultural dimensions all over the world. The purpose of the project was to find the most relevant cultural map that explains the world today.

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