The Model’s Four Change Management Work Streams

A core aspect of ElKattan’s  Model for Change Management is its change management work streams. Each work stream is dedicated to a critical perspective related to the change. The model’s work streams are:

(1) Stakeholders management

(2) Culture management

(3) Organizational alignment

(4) Communication management.

For example: the assessment theme has different components to assess each of the four work streams.  They are characterized as such to make the model balanced and comprehensive.

The components of each work stream from the different themes should be linked together and executed consecutively. For example, the process of changing the culture is to include the culture components from the different themes.

Below is a brief description of the four work streams:
  • Stakeholders management:
    This work stream ensures that the stakeholders are aware, engaged, and competent throughout the implementation of the change.
  • Culture management:
    This work stream ensures that the behaviors and mindsets are managed throughout to motivate the implementation and increase willingness to change.
  • Organizational alignment:
    This work stream ensures the right organizational enablers are in place as far as strategy, leadership, structure, IT, and systems to ensure enabling and sustaining of the change.
  • Communication management:
    This work stream ensures that the stakeholders’ “head” and “heart” are addressed to increase the awareness, engagement, and willingness to change and support to achieve the change goals.
The four work steams are shown in Figure 7-5

This article is extracted and summarized from our newly published organizational change management guide:BRIDGING THE GAP between strategy development and strategy execution.

Author: Dr. Ali ElKattan
The instructor (Ali ElKattan) has been as international CEO and management consultant for a wide range of commercial enterprises, industry exposure and expertise include: telecommunications, manufacturing, IT services, software development, system integration, animation, oil and gas, pharmaceutical, healthcare, agriculture, translation and localization, real estate, government, and non-profits. He served as the Director of Graduate Studies and Assistant Professor at Nile University in Cairo, Egypt, from which he obtained his MBA in coordination with IESE Business School, followed by a Doctorate Degree in Business Administration from Swiss Management Center University. ElKattan teaches change management, culture management, strategic management, project management, and operations management. He currently serves as the managing partner of ElKattan Consulting, which is a UK-based firm established by Dr. Ali ElKattan and partners. The company is specialized in Change Management, Culture Management consultation including capacity building and training. Services are provided globally with focus on the Middle East region. He is the author of the paper: The Five Themes of Change Management and the change management book Bridging the Gap between strategy developing and strategy execution. He participated in the global cultural project in collaboration with MediaCom and Hofstede Insight in 2016 to assess the national cultural dimensions all over the world. The purpose of the project was to find the most relevant cultural map that explains the world today.

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