Elkattan’s Model

5-theme model

From 2012 to 2016

Qualitative research was conducted on the 5-Theme Model under the supervision and mentorship of Swiss Management Center University, with support from ITIM International, trading as Hofstede Insights in Finland and the Netherlands.

After completing the interviews and quantitative and qualitative surveys of two case studies, we collected, coded, and categorized the data into themes and sub-themes. we then designed the five themes of the model along with its components.

After the model’s research and development was concluded, it was introduced in a doctoral dissertation in 2016. In 2017, the 5-Theme Model was published in a paper in the Arabian Journal of Business and Management Review under the title: The Five Themes of Change Management.

After nearly three years of writing, editing, and review, the most recent version of the model is published in the book: BRIDGING THE GAP Between Strategy Development and Strategy Execution.

The 5-Theme Model was designed to provide practical tools to manage both the organizational and individual aspects of any change. In addition to these two aspects, the model manages the culture using both Hofstede and the Multi-Focus Models.

Why our
Elkattan’s Model

is unique?

  • A research-based change management model
  • Fills the gap in literature between strategy development and strategy execution
  • Practical Links between change management and other areas
  • A Culture based model that highlights the influence of culture on change

A core aspect of the 5-Theme Model is its work streams. They are characterized as such to make the
model balanced and comprehensive. Each work stream is dedicated to a critical perspective related to
the change.

The four perspectives are: stakeholders, culture, organization, and communication.

The Four Change Management
Work Streams

5-theme model 2

Each work stream combines its own components from the assessment, strategizing, and tactics themes.


Hypothetically speaking, the components of each work stream should be linked together and executed consecutively.

For example, the process of changing the culture is to include the culture components from the assessment, strategizing, and tactics themes.

Artboard 1


This work stream ensures that the stakeholders are aware, engaged, and competent throughout the implementation of the change

Culture Management


This work stream ensures that the culture is assessed and managed throughout to motivate the implementation and increase willingness to change.

Organizational Alignment


This work stream ensures the right organizational enablers are in place to deliver the project outputs, as well as the sustainers to ensure the sustainability of the change.

Communication Management


This work stream ensures that the both stakeholders’ “head” and “heart” are addressed to increase the awareness, engagement, and willingness to change and support to achieve the change goals.