The Communication Management Work Streams

September 29, 2020
Posted by: alia
Category: Articles

The communication management work streams is one of the four change management work streams included in the 5-Theme Model. This work stream has its own components from the different themes of the model.

The communication management work stream ensures that the both stakeholders’ “head” and “heart” are addressed to increase the awareness, engagement, and willingness to change and support to achieve the change goals.

The process of managing the communication management is as follows:

1. Developing the change vision and success criteria (Vision theme)
2. Assessing the communication (Assessment theme)
3. Developing the communication strategy (Strategizing theme)
4. Identifying communication tactics (Tactics theme)
5. Developing the communication plan (Planning and appraising theme)

Note. This article is extracted and summarized from our newly published organizational change management guide: BRIDGING THE GAP between strategy development and strategy execution.

Author: alia

ElKattan’s academic and professional background as a manager, consultant, trainer, and teacher spans a period of over 30-years. Recently, he served as an Assistant Professor of Practice and the Director of Graduate Studies and Director of the MBA Program at Nile University. He teaches at the undergraduate and postgraduate levels, and has taught the following courses: change management, entrepreneurship, culture management, organizational behavior, strategic management, project management, and operations management.